Challenge
For more than 50 years Haines Hunter has been crafting some of New Zealands finest trailer boats. With an increase in competition and a decrease in brand awareness their market share was under attack. Onfire was engaged to help make Haines Hunter great again!
Solution
Following an extensive brand audit that included customer and stakeholder research, a new brand strategy was developed. Careful not to lose existing brand equity, a full brand refresh was undertaken. A new tone-of-voice and tagline ‘The Ride Just Gets Better’ was created, reflecting Haines Hunters legendary ride as well as their commitment to continuous refinement.
A new visual identity was developed including custom logo and logotype, font, website, boat graphics, brochureware and video content.
Denis Kendall, Director, had this to say “In the first 3 months Onfire learnt more about our business that the previous agency did in 3 years. They are extremely passionate about our brand and their knowledge of the product makes the whole process easy. The work they have done has helped to energise our staff, dealers and more importantly, our customers.”
Results
50% increase in sales. Record month in companies 75 year history.
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