As a global brand, V8 is a go-to brand for consumers looking for their juice fix. The brand's portfolio of juices caters to numerous tastes and occasions while always staying up with new trends and creating new products.
The Australian V8 juice team tasked us with creating the packaging of a new smoothie product range launch aimed at young health and fitness lifestylers as a breakfast replacement or between meals option. Flavoursome, filling and packed with a mix of fruit and vegetables, these new smoothies are a rich source of protein. While key brand elements needed to be retained, we created richly coloured illustrations to compliment the smoothie colour and communicate the variety of ingredients packed into each bottle.
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