Onfire's managing director Sam Allan is a cycling nut. He's a big fan of the Mavic branding and was impressed with the neutral support livery. We think it looks cool!
SRAM's neutral race support program has helped countless racers in North America and Europe since its inception in 2006, and now in an Australian-first, SRAM neutral support will be covering the Australian pro peloton.
Profile Design USA approached Sam to help design the branding for their new carbon fibre wheel range. Working with a Nascar design team utilising C.F.D, (computer fluid dynamics), the Altair range was launched in 52mm and 80mm and sold globally.