Onfire's Creative Director Sam Allan, specialises in three dimensional product graphic design. His unique skill has been employed across the globe by various bicycle manufacturers.
Profile Design USA approached Sam to help design the branding for their new carbon fibre wheel range. Working with a Nascar design team utilising C.F.D, (computer fluid dynamics), the Altair range was launched in 52mm and 80mm and sold globally.
Benny's Bike Shop takes 2nd Place at the global PRINT Awards
Benny's Bike Shop won 2nd place in the logo category at the global PRINT Awards 2024.
Brand Identity for Benny's Bike Shop
Benny Devcich lives and breathes cycling and is legendary in the New Zealand bicycling community. Onfire developed a new brand identity for Benny's boutique bike shop.
Design Assembly – Meet our friends, Onfire Design
‘Meet our Friends‘ series is where we take a moment to celebrate and share a little about the diverse studios who make up our Design Assembly Friends.