IEP Trade Stand
Independent Egg producers are a co-operative of 100% New Zealand owned local family egg farms, committed to quality and providing good health and nutrition for New Zealanders.
Under the IEP umbrella, Morning Harvest Colony Egg and New Day Free Range egg brands are distributed in all Foodstuffs stores across New Zealand. Morning Harvest being one of the most popular everyday eggs for consumers while New Day is marketed as an entry level brand for the free range consumer.
Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.
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