Onfire’s Natasha Alimova Joins the 2026 Pentawards International Jury
From winning Gold to judging the world’s best.
Onfire's Design Director Natasha Alimova has been selected to join the 2026 Pentawards International Jury, putting a New Zealand creative voice alongside some of the biggest names in global brand and packaging design.
Pentawards is the world’s leading platform and competition dedicated exclusively to packaging design. Now celebrating its 20th year, it attracts more than 2,000 entries from over 60 countries annually, with work assessed for design quality, brand expression, creativity and innovation.
Natasha joins more than 50 international jury members from over 20 countries, alongside design leaders from companies and agencies including Coca-Cola, Pentagram, Kraft Heinz, PepsiCo, JKR and Tom Ford Beauty.
It follows a bloody good 2025 for Onfire at Pentawards.
We brought home two Gold Pentawards, for Salash and Holy Aioli.
Our work for Salash, a family-run New Zealand smallgoods producer with four generations of Serbian heritage, transformed the brand and packaging to help take it from Auckland food markets towards national supermarket shelves. Its distinctive identity draws on Northern Serbian culture, typography and colour, reinterpreted for a modern foodie audience.
Holy Aioli took Gold for a redesign built around one fanatical idea: making real aioli impossible to ignore. Big flavour, bold yellow packs and some unapologetic food porn helped turn a challenger brand into a serious shelf contender.
Natasha will travel to London for the Pentawards Gala at Magazine London in October, joining more than 500 of the global packaging community’s leading creatives, brand owners, and agencies.
Onfire are Idea Activists. We ignite brave brands through strategic thinking and great ideas.
