White Pointer. The Perfect Predator.

White Pointer Boats have been building custom fishing boats for more than 25 years. When sales stalled, they approached Onfire to refresh reinvigorate their brand.

Our response as an Auckland branding specialist was to develop a new brand positioning that encapsulated all the features of a White Pointer – ‘The Perfect Predator’.

We developed imagery that portrays a White Pointer in conditions the boat excels, specifically engaging White Pointer's core customer, the experienced boatie/fisherman.

Onfire Design in Auckland delivered brand positioning, brand story, style guide and roll out across marketing material, boat show displays, advertising and PR.