Hi Ha Dance Fitness Branding and Website

Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā  is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!

Hi Ha Project1

Hī Hā, meaning ‘Proud Breath’, is a combination of a number of high and low impact dance styles, with techniques borrowed from traditional Maori dance, built into easy to follow lessons aimed at different age groups - from juniors to seniors. The end results for the children include increased participation, improved co-ordination, motivation, self-esteem and awareness. 

 
Lleuarne asked the team at Onfire to create a brand for the programme that would keep up with this high octane programme. Telling a kenetic story was key, so we took the idea of movement and dance quite literally. Pulling influences from traditional Maori art and typography and combining it with pops of bright neon and angled type Onfire created a logo that was always on the move, applying this active brand language across all printed and digital touch points. A fun, energetic brand, bursting with energy and a strong modern dance vibe. 
 
"Thank you all for your wonderful creative minds and work! I absolutely love the logo and website and everything. It has been really lovely working with you guys”.  -Lleuarne Panoho, Programme Director To see more branding and website projects by Onfire Design, click here»
#327 #323 #325 #324 #326

Share This Post:


You might also like…

onfire design chapter2 good design awards Carrying on a glittering year for this innovative Kiwi brand

The 2019 Good Design Awards have just been held in Sydney, with Chapter2 walking away with two awards.

onfire design tasti made simple protein bar packaging design 1 Just simple real ingredients…with plant protein.

Made Simple wholefood bars have become a star In Tasti’s portfolio of products. Based on the core idea of ’simple goodness’, packaging shows ‘exactly’ what is inside each bar. Simple and authentic. We were tasked with helping build upon the popularity of the product with a range extension with added plant protein.

Onfire Design Dieline Awards First Place Luxerose Packaging Design RGB Onfire Strikes Gold!

The benchmark for impeccably designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide.