Best Awards 2023 Bennys Bike Shop Small Brand Identity
Brand Identity for Benny's Bike Shop

Benny Devcich lives and breathes cycling and is legendary in the New Zealand bicycling community. Onfire developed a new brand identity for Benny's boutique bike shop.

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Advance Trident Rebrand

Onfire Design recently worked on a new look identity for Advance Trident, one of New Zealand's leading distributors of top end Marine Electronics and Power Products. Deliverables for this project included a brand, strategy, brand positioning and identity.

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SLS Security

SLS Safe and Lock Services has been in the safe, lock and security business for over 25 years. During that time the business has rapidly expanded to cover new security technology and DNA detection services.

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Brand Identity Refresh for Newcrest

Onfire were tasked with refreshing Newcrest's identity to give it a more modern look and feel

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Hi Ha Dance Fitness Branding and Website

Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!

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We Love

Name development, identity and packaging design for Streamland's range of flavoured yogurt powder.

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Freeway Trailers Branding

Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.

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EMC Bikes

Onfire Design owner, Sam Allan, has been a self-confessed bike “fanatic” for most of his life, with over 20 years’ experience in the bike industry. So when four time Tour de France racer, Kiwi Eric McKenzie, wanted to take his fledgling EMC bike brand to a new, international level he went straight to Sam and Onfire Design. Their shared passion was a powerful platform for success.

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New branding for Intenza

“Onfire were recommended to us by a supplier and they didn’t disappoint. They cleverly overhauled our branding and packaging enabling Intenza to transition from online only to include retail sales. The Onfire team were highly responsive, innovative and thoroughly professional”. Intenza

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Paxton Branding

When Paxton updated their fleet vehicles, the logo was upgraded along with the colour palette. This is the third brand refresh we've done for Paxton in our 20 year relationship.

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Jane D Branding

Jane D is a project management company run by Jane Allan - specialising in helping families with residential renovation projects. Onfire created the new identity.

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Avanti rebrand in time for Rio Olympics

One of New Zealand’s best known brands will again be represented by our Kiwi cycle team in the upcoming Rio Olympics 2016.

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Martin Crowe Identity and Website

Onfire Design was extremely fortunate to work with Martin Crowe, designing his identity and website. Marty's passion for cricket was immeasurable, he was humble and an inspiration to generations of kiwis. Rest in peace. Our best wishes go out to Lorraine and his family.

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Archipro Branding & Website

Archipro is New Zealand's largest online architectural resource. Onfire created the branding and website. At time of writing Archipro has a growing database of over 70,000 registered users.

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Kauri Bay

Onfire Design created the Identity and Packaging Design for Kauri Bay Manuka Honey.

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Destination Rotorua

Auckland advertising agency MediaR, engaged Onfire Design to develop various branding, print and digital creative for their client, Destination Rotorua. The scope of design work was extremely varied, highlights including the branding and print collateral for the 'Famously Rotorua' campaign, as well as the User Interface design concepts for the Rotorua NZ website.

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Techday

Techday offers a fully integrated suite of magazines and websites that cover all aspects of the IT marketplace in New Zealand. Their publications include NetGuide, GameConsole, The Channel, IT Communications Brief and The Line - some of the leading publications in their industry.

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Lifestyle Balance

Lifestyle is a snackfood house brand for Provender, Australia's largest vending company. Onfire were tasked with refreshing the Lifestyle brand and developing a new look for their healthy food packaging range. The resulting branding and packaging design is vibrant and fun, providing critical cut through in a highly competitive market.