Superfoods are mainstream. Previously a fringe consumer health trend, this has now permeated through to nearly every retail aisle. Tasti quickly identified ingredients powered by superfood ingredients and combined them with decadent flavour ingredients to create a new whole food ball offering for the consumer looking for a great tasting snack while being mindful of everyday health and wellbeing diet.
With 68% of consumers viewing snacking to help improve their quality of life*, Tasti is constantly innovating within the everyday snacking category bringing new taste experiences to market. Fruit & Vege Wholefood Balls was a first-to-market snack ball range that did not use dates as a base ingredient which is naturally high in sugar. Utilising a vege based recipe, with fruits to bring sweet taste profiles and hints of natural colour, this new offering has a cleaner and lighter taste experience.
Carrying on the mission of delivering New Zealand's most premium cocktails, ready-to-drink, in a can for discerning, sociable grown-ups, Finery launched a new Limited Edition flavour to complement the core range in late 2020.
Featuring standout graphics from OnfireDesign, Chapter2 took out Gold its superb AO Gravel Bike at the Australian Good Design Awards 2020.
We art directed and styled a series of fashion-inspired editorial images that brought occasions and brands modern sensuality to life - the perfect addition to a girls night out, the luxe experience, the juicy, colourful and tropical recipes and sharing with BFF’s.
Made Simple wholefood bars have become a star In Tasti’s portfolio of products. Based on the core idea of ’simple goodness’, packaging shows ‘exactly’ what is inside each bar.
As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport.
This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”.
Onfire's client Aotea needed a model Cheetah for their stand at the EMEX show this year. We created a 3D CAD model of the Cheetah and had a miniature model laser cut. The life-size model is currently in development.
We were tasked by FSL Foods to help create a compelling sub-brand and packaging around their innovative new product development.
Julena is a home baker on a mission. A love of baking came from her Croatian mama and she has developed her skills, recipes and ideas over the years ever since.
Onfire Design recently worked on a new look identity for Advance Trident, one of New Zealand's leading distributors of top end Marine Electronics and Power Products. Deliverables for this project included a brand, strategy, brand positioning and identity.
With the continued success and sales growth of Amazing Muesli's (#1 muesli in New Zealand retail), the Hubbards team are always looking for ways to innovate and surprise the muesli consumer.
Onfire have been working on the rebrand and new packaging design for Sujon frozen berries. Full project coming soon!