Freeway Trailers Branding

Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.

Onfire’s Sam Allan handcrafted a new icon and logotype to adorn the trailers. A custom colour system was developed to work with the Colorsteel Maxx colours. Onfire advised Freeway about on-product branding including the introduction of new branded wheel arches and fittings. The result? Freeway are now firmly positioned as one of New Zealand's leading custom float manufacturer.

To buy one of these amazing trailers visit their website»

Deliverables included Logo, Trailer Livery, Signage, Stationery, Website, Marketing Collateral, Advertising and SEO.

onfire design freeway trailers branding graphic design 01
#158 #159 #160 #161

Share This Post:


You might also like…

2022 Shortlist Square2 Talbot Forest Cheese Co. Shortlisted For The Dieline Global Packaging Awards

The Dieline has listed Talbot Forest Cheese in the highest-rated packaging projects for 2022. From 1,700 entries and 36 countries, Onfire's work has been listed in the top ten Dairy and Non Dairy Alternative.

IMG 0106 1365x2048 Under The Hood With… Matt Grantham, Creative Director of Onfire Design

Ahead of the next Under The Hood April event, Design Assembly caught up with Matt Grantham to speak about the recent brand refresh for Talbot Forest Cheese.

Senior Designer Banner We’re Hiring. Senior Designer.

A great opportunity has become available to join one of New Zealand’s most internationally awarded design agencies.