New Copyright Licensing Website by Onfire Design

In the past, if schools heard the word 'copyright' they would run a mile. We worked with three separate copyright agencies to develop a single outward facing brand to target schools. Onfire created the 'Read more, Hear more, See more' brand in 2013.  Based on the success of this, we were asked to develop a campaign to increase new licence uptake in 2014. The ‘Get Licensed’ campaign launched in May 2014 and included web design, EDM, print ads and printed collateral. While the campaign is still running, over 50% of schools have already paid their fees. Visit the new website here»