Superfoods are mainstream. Previously a fringe consumer health trend, this has now permeated through to nearly every retail aisle. Tasti quickly identified ingredients powered by superfood ingredients and combined them with decadent flavour ingredients to create a new whole food ball offering for the consumer looking for a great tasting snack while being mindful of everyday health and wellbeing diet.
With 68% of consumers viewing snacking to help improve their quality of life*, Tasti is constantly innovating within the everyday snacking category bringing new taste experiences to market. Fruit & Vege Wholefood Balls was a first-to-market snack ball range that did not use dates as a base ingredient which is naturally high in sugar. Utilising a vege based recipe, with fruits to bring sweet taste profiles and hints of natural colour, this new offering has a cleaner and lighter taste experience.
It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.