It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.
Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).
More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.
Onfire is proud to be featured in yet another packaging design book, Packaged for Life: Beer, Wine and Spirits. The book showcases the best alcoholic drinks packaging design from around the world. Onfire has two projects featured, Luxerose Cocktails and Untitled Wine.
We’re chuffed to announce that we have scooped a TDC67 Certificate of Typographic Excellence, awarded by the Type Directors Club, New York, for our Finery Cocktail packaging design and communications.
Onfire is looking for a top senior full stack developer with 6+ year's experience, an ability to manage a team and organise development projects. You will have experience developing large commercial sites in Silverstripe, create world-class frontend apps with Vue, crafted web applications with Laravel and have great communications skills.
The World Brand Design Society Awards is an independent and prestigious awards scheme that celebrates the significance of commercial design and its role within society and global economics.
Congratulations to Onfire’s Creative Director Matt Grantham for being invited by New York based The One Club for Creativity to be part of the global jury for this years Next Creative Leaders competition.
World Brand Design Society is an independent UK based design resource of notable consumer packaging and corporate brand designs and trends from studios around the globe. We take great pride in announcing that in its end of year awards Onfire were ranked in the top 50 global agencies for 2018, placed at number 8!
Two Onfire Design projects have been recognised at the Australian Graphic Design Association (AGDA) Awards in Brisbane 2019.
For the third year in a row, Chapter2 has taken home some precious metal from the New Zealand Best Design Awards. This year it's a Gold Best Award.
The 2019 Good Design Awards have just been held in Sydney, with Chapter2 walking away with two awards.
The benchmark for impeccably designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide.
We’ve just got our hands on the latest IdN 25.3, an international design magazine, all about packaging design featuring some of our work from 2018. It's cool to see New Zealand design getting some coverage.