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Designing packaging for a new category entrant

It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.

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Are you treating your packaging as your biggest media channel?

Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).

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Purchasing behaviours and its impact on packaging design

More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.

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Onfire Work Featured in Packaged for Life Design Book

Onfire is proud to be featured in yet another packaging design book, Packaged for Life: Beer, Wine and Spirits. The book showcases the best alcoholic drinks packaging design from around the world. Onfire has two projects featured, Luxerose Cocktails and Untitled Wine.

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A fine result for Finery in New York

We’re chuffed to announce that we have scooped a TDC67 Certificate of Typographic Excellence, awarded by the Type Directors Club, New York, for our Finery Cocktail packaging design and communications.

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Onfire Featured in Pentawards Packaging Design Book

After winning a Bronze and a Silver in the 2019 Pentawards, Onfire have two projects featured in Pentaward's latest packaging design book.

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Senior Developer - We Need You!

Onfire is looking for a top senior full stack developer with 6+ year's experience, an ability to manage a team and organise development projects. You will have experience developing large commercial sites in Silverstripe, create world-class frontend apps with Vue, crafted web applications with Laravel and have great communications skills.

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Multiple Wins for Onfire at World Brand Design Society Awards.

The World Brand Design Society Awards is an independent and prestigious awards scheme that celebrates the significance of commercial design and its role within society and global economics.

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Chapter2, Onfire take Gold at Good Design Awards 2020

Featuring standout graphics from OnfireDesign, Chapter2 took out Gold its superb AO Gravel Bike at the Australian Good Design Awards 2020.

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Matt selected on Next Creative Leaders 2020 Jury

Congratulations to Onfire’s Creative Director Matt Grantham for being invited by New York based The One Club for Creativity to be part of the global jury for this years Next Creative Leaders competition.

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Global recognition 2 years in a row

World Brand Design Society is an independent UK based design resource of notable consumer packaging and corporate brand designs and trends from studios around the globe. We take great pride in announcing that in its end of year awards Onfire were ranked in the top 50 global agencies for 2018, placed at number 8!

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The age of ‘Make-Use-Return’ has arrived with actiVlayr

In a world that has long suffered from a polluting ‘throw-away’ culture, steps are finally being taken to dramatically reduce plastic waste.

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Design Success at AGDA Awards

Two Onfire Design projects have been recognised at the Australian Graphic Design Association (AGDA) Awards in Brisbane 2019.

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Déjà Vu For Chapter2

For the third year in a row, Chapter2 has taken home some precious metal from the New Zealand Best Design Awards. This year it's a Gold Best Award.

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Onfire Lights Up London Pentawards

Onfire wins Silver and Bronze for Packaging Design at Pentawards in London.

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Carrying on a glittering year for this innovative Kiwi brand

The 2019 Good Design Awards have just been held in Sydney, with Chapter2 walking away with two awards.

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Onfire Strikes Gold at the 2019 Dieline Awards, USA

The benchmark for impeccably designed packaging of consumer products, The Dieline Awards recognise the absolute best from designers and design agencies worldwide.

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Onfire Design featured in IdN Magazine

We’ve just got our hands on the latest IdN 25.3, an international design magazine, all about packaging design featuring some of our work from 2018. It's cool to see New Zealand design getting some coverage.