Giving Vitasport A Competitive Edge

As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport. Sitting in the same ambient category this range is separated from the highly competitive RTD brands in the drinks aisles of supermarkets. But it still needed to speak the same modern sports language as these other national and international electrolyte RTD brands.

onfire design vitasport branding packaging design 5

We reformulated the brand by cutting out the previous liveries clutter, focusing the brand message on the product benefits and convenience of having a small sachet in your bag ready to mix in water rather than a plastic bottle. Minimalising the colour palette and utilising the silver substrate helped reinforce its high-performance sports credentials. 

#434 #435 #436 #437

Share This Post:


You might also like…

Hubbards Legendary Locals Plastic: Friend or Foe During a Global Pandemic?

Supermarket News sat down with Onfire's Creative Director, Matt Grantham about how both sustainability and the global pandemic have shaped packaging design and the materials used.

Alice Ferner Onfire Design INTERVIEW: Alice Ferner

Onfire welcomes Alice Ferner as our newest Firestarter. Specialising in brand, Alice is an accomplished artist with a first-class honours degree from Massey.