Hubbards Legendary Locals
Plastic: Friend or Foe During a Global Pandemic?

Supermarket News sat down with Onfire's Creative Director, Matt Grantham about how both sustainability and the global pandemic have shaped packaging design and the materials used.

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Finery delivers a recipe for all the gin lovers.

Carrying on the mission of delivering New Zealand's most premium cocktails, ready-to-drink, in a can for discerning, sociable grown-ups, Finery launched a new Limited Edition flavour to complement the core range in late 2020.

Nood Petfood Packaging Design
Bonjour! Nood Petfood breaks into French petfood market.

Nood Petfood breaks into the French petfood market with their premium recipes at low prices.

New CRC
NEW WORK: CRC 556 Packaging

Almost every garage in New Zealand has a can of CRC 556 so when Onfire was engaged to update their iconic product and extend the range it was an undertaking not taken lightly. With a cleaner, modern look and easy to navigate colour banding results have been great with significant sales increases!

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NEW WORK: Hansells Yoghurts

New packaging design for Hansells Yoghurt by Onfire Design.

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NEW WORK: Culture Yoghurt

New Culture Yoghurt brand identity and packaging design by Onfire Design.

Finery Cocktails Drink Banner Large
Finery Cocktails - a new drink brand from The Fine People

Finery launch their new range of sophisticated ready-to-drink vodka and soda cocktails.

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The age of ‘Make-Use-Return’ has arrived with actiVlayr

In a world that has long suffered from a polluting ‘throw-away’ culture, steps are finally being taken to dramatically reduce plastic waste.

Luxerose AGDA Merit Award 2019
Design Success at AGDA Awards

Two Onfire Design projects have been recognised at the Australian Graphic Design Association (AGDA) Awards in Brisbane 2019.

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Just simple real ingredients…with plant protein.

Made Simple wholefood bars have become a star In Tasti’s portfolio of products. Based on the core idea of ’simple goodness’, packaging shows ‘exactly’ what is inside each bar.

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Giving Vitasport A Competitive Edge

As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport.

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Lolly Lab Branding & Packaging Design

This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”.

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Organic frozen vegetables. A New Zealand first.

We were tasked by FSL Foods to help create a compelling sub-brand and packaging around their innovative new product development.

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Hunter Gatherer Gourmet

Julena is a home baker on a mission. A love of baking came from her Croatian mama and she has developed her skills, recipes and ideas over the years ever since.

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Crunchy new edition to Hubbards Amazing Muesli

With the continued success and sales growth of Amazing Muesli's (#1 muesli in New Zealand retail), the Hubbards team are always looking for ways to innovate and surprise the muesli consumer.

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Sujon has a fresh new look

Onfire have been working on the rebrand and new packaging design for Sujon frozen berries. Full project coming soon!

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Not all honey is collected from flowers

As a very rare source of nectar for honeybees, Beech trees are clustered in only a few areas around New Zealand. Insects within the bark exude the nectar which honeybees forage and return to the hive. The resulting honey (known as Honeydew) is naturally rich in minerals, antioxidants and complex sugars.