Made Simple wholefood bars have become a star In Tasti’s portfolio of products. Based on the core idea of ’simple goodness’, packaging shows ‘exactly’ what is inside each bar.
As part of our work with Walter & Wild refreshing the Vitafresh brand, we were tasked to redesign its sub-brand, Vitasport.
This start-up confectionery brand gave us full freedom to develop a brand name, identity and all imagery for their range of products, all on a realistic and carefully monitored budget. The challenge was to give a mass appeal product a vibrant personality without it appearing “down market”.
Julena is a home baker on a mission. A love of baking came from her Croatian mama and she has developed her skills, recipes and ideas over the years ever since.
With the continued success and sales growth of Amazing Muesli's (#1 muesli in New Zealand retail), the Hubbards team are always looking for ways to innovate and surprise the muesli consumer.
As a very rare source of nectar for honeybees, Beech trees are clustered in only a few areas around New Zealand. Insects within the bark exude the nectar which honeybees forage and return to the hive. The resulting honey (known as Honeydew) is naturally rich in minerals, antioxidants and complex sugars.
Hubbards Granola has tapped into a fast-growing breakfast and snacking trend. Making a seamless transition from Cafés to retail, Granola is offering consumers a new taste experience - crispy and crunchy with on-trend ingredients and packed with good wholegrains.
Aware that the bottled water market is a crowded category we set out to make an impact through fresh, distinctive packaging for this new range of still and flavoured water.
Lifestyle is a snackfood house brand for Provender, Australia's largest vending company. Onfire were tasked with refreshing the Lifestyle brand and developing a new look for their healthy food packaging range. The resulting branding and packaging design is vibrant and fun, providing critical cut through in a highly competitive market.