We helped McPherson's “Moggy Doggy & Friends” Petfood range sit up and beg to be bought! McPhersons Consumer Products is one of the largest general merchandise suppliers in Australasia, and the largest housewares company.
McPherson's Consumer Products is one of the largest general merchandise suppliers in Australasia, and the largest housewares company. Through our long standing relationship with McPhersons we have created branding and packaging for some of New Zealand's biggest-name consumer brands and leading retailers including Stevens, Briscoes and The Warehouse, for everything from pet food, cookware, glassware to beauty products.
When Biosphere Nutrition, a kiwi startup, approached Onfire to create their new branding and packaging design we took the 'simple is best' approach. With powerful brand blocking and strong easy to read type the result was packaging that stood out from the crowd.
Onfire Design created the Identity and Packaging Design for Kauri Bay Manuka Honey.
Aware that the bottled water market is a crowded category we set out to make an impact through fresh, distinctive packaging for this new range of still and flavoured water.
Lifestyle is a snackfood house brand for Provender, Australia's largest vending company. Onfire were tasked with refreshing the Lifestyle brand and developing a new look for their healthy food packaging range. The resulting branding and packaging design is vibrant and fun, providing critical cut through in a highly competitive market.
Bantam is a New Zealand craft beer. Onfire Design developed the branding and packaging for this tasty brew.
Pooh Bear would be jealous! Delicious Streamland Packaging and Branding created by Onfire.
Onfire Design's very own Sam Allan was on TVNZ's Fairgo show tonight. With over 20 years packaging design and branding experience he was interviewed for a design feature focusing on effective packaging design.
Every year hundreds of great new consumer products hit the shelves around New Zealand, most of which fail to hit their mark with their target audience.