Foodstuffs hold a yearly trade show for franchisee store buyers. This year Onfire were asked to develop and design the IEP stand for the show. The back wall showcases how the co-operatives network of farms cover New Zealand main population areas, Onfire also designed and commissioned a bespoke product stand which echoed the farmers market roots of the business.
Created by Lleuarne Panoho, an experienced dance fitness instructor, Hī Hā is a free school programme offering an alternative form of exercise for children that are not involved in traditional sports and an opportunity for those with different strengths to shine. It’s basically excercise in disguise!
Onfire Design created the Magic of Excalibur campaign for a new Ficep drilling machine. The output included editorial design and photo retouching.
We helped Volkswagen launch the new e-Golf in New Zealand. Dealers were so impressed with Onfire’s electric design, it was rolled out across dealerships nationwide.
Chapter2 Bikes is the new performance road bike brand by Mike Pryde. Onfire were involved extensively in the brand positioning, identity, bike graphics and website. It's great to see the work we did being recognised in the design media - read the article here DesignAssembly.
The 2017 New Zealand Best Design Awards have just been run and Chapter2 Bikes won Bronze. In the hotly contested Consumer Product category, Chapter2 was awarded for its amazing new bike, the Tere.
We are super excited to announce our Chapter2 Bikes work has been selected as a finalist in the 2017 Best Design Awards.
Few places on earth have the raw materials for growing produce that New Zealand possesses. The purity of the water and air is world-renowned, as are its rich, volcanic soils. This is the home of Streamland and it’s from here that all their natural products flow.
Your product’s packaging should communicate your product, as well as its quality, origins, health benefits, and any other information in an honest and straightforward way. This helps build trust with your customer.
Name development, identity and packaging design for Streamland's range of flavoured yogurt powder.
Southmach is a manufacturing and electronics show held in Christchurch, New Zealand. Onfire’s Sam Allan spent the day with the team from Aotea Machinery, the distributor for Haas, Arburg and Trumpf machinery. On display was a wide range of specialist machinery, ranging from large waterjet systems, to brake presses, electronics to smaller cutting machinery.
There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?
Congratulations to Mastip, a finalist in the 2017 ExportNZ Awards. Mastip is a leading designer and manufacturer of innovative hot runner solutions to the plastics industry. Onfire Design is Mastip’s brand agency and recently completed a full identity refresh.
When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!