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Designing packaging for a new category entrant

It can be tricky entering a product category that already has well established players. For new category entrants, the challenge is in disrupting any habitual purchasing of shoppers.

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Are you guilty of ignoring Unit Sales as a powerful measure for your brand?

As supermarket retailers start to develop and look at richer shopper data to make decisions around ranging, FMCG manufacturers will need to understand a whole new series of metrics, how they reflect shopper behaviour and how they will shape the future of their brands and ranges.

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Are you treating your packaging as your biggest media channel?

Marketers are starting to understand more and more that their packaging is the most important media channel they have. As marketing budgets tighten and traditional above the line channels are a smaller part (or not part at all) of campaigns for most brands; focus has moved to the most cost effective ways to drive shoppers through the path to purchase, and ultimately result in product being selected from shelf and put in the trolley (or basket online).

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Purchasing behaviours and its impact on packaging design

More and more is being understood about the human mind, and what drives purchasing behaviour and brand choice. And these learnings are being used by more marketers (and design agencies like ours) in developing packaging design that works hard on shelf.

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Onfire Work Featured in Packaged for Life Design Book

Onfire is proud to be featured in yet another packaging design book, Packaged for Life: Beer, Wine and Spirits. The book showcases the best alcoholic drinks packaging design from around the world. Onfire has two projects featured, Luxerose Cocktails and Untitled Wine.

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A fine result for Finery in New York

We’re chuffed to announce that we have scooped a TDC67 Certificate of Typographic Excellence, awarded by the Type Directors Club, New York, for our Finery Cocktail packaging design and communications.

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Onfire Featured in Pentawards Packaging Design Book

After winning a Bronze and a Silver in the 2019 Pentawards, Onfire have two projects featured in Pentaward's latest packaging design book.

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Multiple Wins for Onfire at World Brand Design Society Awards.

The World Brand Design Society Awards is an independent and prestigious awards scheme that celebrates the significance of commercial design and its role within society and global economics.

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Finery delivers a recipe for all the gin lovers.

Carrying on the mission of delivering New Zealand's most premium cocktails, ready-to-drink, in a can for discerning, sociable grown-ups, Finery launched a new Limited Edition flavour to complement the core range in late 2020.

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Best Design Awards Finalists Announced for 2020

Onfire Design are thrilled to announce that we have received four finalist nominations for the 2020 New Zealand Best Design Awards. Congratulations to Hubbards, Hansells and Sinch Bikes.

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Chapter2, Onfire take Gold at Good Design Awards 2020

Featuring standout graphics from OnfireDesign, Chapter2 took out Gold its superb AO Gravel Bike at the Australian Good Design Awards 2020.

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Bonjour! Nood Petfood breaks into French petfood market.

Nood Petfood breaks into the French petfood market with their premium recipes at low prices.

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NEW WORK: CRC 556 Packaging

Almost every garage in New Zealand has a can of CRC 556 so when Onfire was engaged to update their iconic product and extend the range it was an undertaking not taken lightly. With a cleaner, modern look and easy to navigate colour banding results have been great with significant sales increases!

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Matt selected on Next Creative Leaders 2020 Jury

Congratulations to Onfire’s Creative Director Matt Grantham for being invited by New York based The One Club for Creativity to be part of the global jury for this years Next Creative Leaders competition.

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NEW WORK: Hansells Yoghurts

New packaging design for Hansells Yoghurt by Onfire Design.

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NEW WORK: Culture Yoghurt

New Culture Yoghurt brand identity and packaging design by Onfire Design.

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Bring the Luxerose brand story to life

We art directed and styled a series of fashion-inspired editorial images that brought occasions and brands modern sensuality to life - the perfect addition to a girls night out, the luxe experience, the juicy, colourful and tropical recipes and sharing with BFF’s.

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Finery Cocktails - a new drink brand from The Fine People

Finery launch their new range of sophisticated ready-to-drink vodka and soda cocktails.