There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?
Congratulations to Mastip, a finalist in the 2017 ExportNZ Awards. Mastip is a leading designer and manufacturer of innovative hot runner solutions to the plastics industry. Onfire Design is Mastip’s brand agency and recently completed a full identity refresh.
When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!
Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.
Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.
Onfire Design has a new incendiary device! Matt Grantham, formerly of Coats Design, has just been appointed to the role of Creative Director.
Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.
Q&A with Michelle Maude
OSP Stock Feeds have been trading stock feed and vegetable oils within New Zealand and internationally for nearly forty years. Onfire Design created them an easy-to-use website showcasing their product range and other various aspects of their business.
GoNutz Lunch Box Snacks Packaging
Anyone that has visited the Onfire office will recognise the racers featured on our latest self-promotion.
Onfire Design owner, Sam Allan, has been a self-confessed bike “fanatic” for most of his life, with over 20 years’ experience in the bike industry. So when four time Tour de France racer, Kiwi Eric McKenzie, wanted to take his fledgling EMC bike brand to a new, international level he went straight to Sam and Onfire Design. Their shared passion was a powerful platform for success.
As part of our creative process Onfire places a lot of importance on instore reasearch.
This awesome custom Surtees Fighter Boat wrap was on display at the 2016 Hutchwilco Boat Show
Onfire Design created the graphics for Team Skoda's new vehicle
Onfire Design’s recently appointed Design Director, Grant Alexander, is thrilled the Best Design Awards judges recognised The Basement Theatre's re brand.
Onfire Design was asked to design the 2015 Annual General Report for NZ Content Counts
Onfire Design designed a brochure for Naiad showcasing their new boats