Few places on earth have the raw materials for growing produce that New Zealand possesses. The purity of the water and air is world-renowned, as are its rich, volcanic soils. This is the home of Streamland and it’s from here that all their natural products flow.
Your product’s packaging should communicate your product, as well as its quality, origins, health benefits, and any other information in an honest and straightforward way. This helps build trust with your customer.
Southmach is a manufacturing and electronics show held in Christchurch, New Zealand. Onfire’s Sam Allan spent the day with the team from Aotea Machinery, the distributor for Haas, Arburg and Trumpf machinery. On display was a wide range of specialist machinery, ranging from large waterjet systems, to brake presses, electronics to smaller cutting machinery.
There’s nothing quite like a genuinely good logo design. Take FedEx for example – the bold font, vivid orange and purple, and the cleverly disguised arrow, hiding in the negative space between the last two letters. There’s a reason Lindon Leader, who designed the icon in 1994, won over 40 distinguished design prizes for it. What part of the FedEx logo won him those awards?
Congratulations to Mastip, a finalist in the 2017 ExportNZ Awards. Mastip is a leading designer and manufacturer of innovative hot runner solutions to the plastics industry. Onfire Design is Mastip’s brand agency and recently completed a full identity refresh.
When you’re starting a business, it’s vital not to underestimate the importance of having a great brand strategy. Today, we’ll look at what your brand consists of, what the primary gains of a concrete brand identity are, and how you can work to solidify your brand identity. If you think branding is an area you could improve in, then read on!
Social media has enabled businesses to create their own brand personas online in a way that wasn’t possible before. On every platform, businesses can express themselves in a way that ties in with their overall brand strategy, strengthening brand awareness. From choosing their avatars, logos, and colour palettes to developing their unique voices, businesses can form and strengthen an audience’s idea of who they are through social media.
Design has always been, at least in the visual sense, a means of communicating information without the use of spoken words. From the hieroglyphics and cave drawings of ancient times, all the way to today’s prevalent use of emojis, design continues to be a silent driving force in our day-to-day lives. Thanks to technology and social media, now – more than ever – we’re engaging with large amounts of content that stem from the initial creation and graphic design process.
Onfire Design has a new incendiary device! Matt Grantham, formerly of Coats Design, has just been appointed to the role of Creative Director.
Brand identity refresh for Freeway Floats and Trailers. Freeway had been using the same logo since the 1980’s and when new owners took over they approached Onfire to update the brand.
OSP Stock Feeds have been trading stock feed and vegetable oils within New Zealand and internationally for nearly forty years. Onfire Design created them an easy-to-use website showcasing their product range and other various aspects of their business.
Onfire Design owner, Sam Allan, has been a self-confessed bike “fanatic” for most of his life, with over 20 years’ experience in the bike industry. So when four time Tour de France racer, Kiwi Eric McKenzie, wanted to take his fledgling EMC bike brand to a new, international level he went straight to Sam and Onfire Design. Their shared passion was a powerful platform for success.
As part of our creative process Onfire places a lot of importance on instore reasearch.